K League now a Classic

K League now a Classic

By Paul Williams

With 2013 representing the start of a new era in Korean football - with a new second division meaning promotion and relegation for the first time - the league has undertaken a re-branding exercise that will see the top division known as ‘K League Classic’ and the new second division named ‘K League’.

The new logos for K League Classic and K League unveiled today

Along with the new names, two new logos, with the colours based on the national flag, were also unveiled at today’s ceremony.

League commissioner Chung Mong-kyu said the name “Classic” was chosen to help portray the K League as a top-quality, exemplary and timeless football competition.

“We wanted to inherit the tradition and values of professional football in this country, and at the same time, we wanted to convey our willingness to take on new challenges,” Chung told Korea’s Yonhap News Agency.

“We thought long and hard over different ideas so that our names and logo will be beloved by many fans of our sport.”

In unveiling the new logos officials claimed the colour red represented football fans’ passionate support for the league, while the blue expressed the K League’s status as Asia’s top professional competition. Officials also stated the changes are part of a league-wide celebration of it’s 30th birthday.

The new second tier (K League) will this year involve eight clubs and will grow to ten clubs in 2014 after a further two clubs are relegated from K League Classic at the end of this season, reducing the number of teams in that competition to just 12.

Last season Sangju Sangmu, the military team, were automatically relegated after they failed to meet the new AFC Club Licensing criteria. Joining them in the K League in 2013 is Gwangju FC who finished 15th after a marathon 44-game season.

The new season will begin in March and fixtures and match schedules will be finalised later this month at a league board meeting.

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